BET Networks announced on Friday that it has appointed Kay Madati as EVP and chief digital officer. Madati will lead the company’s digital, social and mobile strategy and oversee operations, content creation, technology and product development across its suite of digital platforms.
Based in L.A., Madati will report to Debra L. Lee, BET Networks’ chairman and CEO. He steps into a position previously occupied by Martez Moore, who left to pursue other opportunities in June.
Madati comes to BET following 3 years at Facebook, where he served as the head of entertainment and media on the global marketing solutions team, helping the company partner with film studios, TV networks and entertainment companies. Prior to that, he was VP of audience experience at CNN Worldwide, where he helped to integrate social media into CNN’s daily programming across multiple platforms.
Madati will oversee BET Digital, the interactive arm of BET Networks; BET Mobile, which provides apps, ringtones, games and video content for wireless devices; Centrictv.com; and BET Video On Demand.