Rogers works around NHL blackouts

The streaming service will bring more than 1,000 games to subscribers this hockey season - but it costs $200.
September 5, 2014

Rogers has updated its Rogers NHL GameCentre Live sports streaming service to include over 1,000 match-ups to subscribers this season.

GameCentre Live will now allow those with a regional Sportsnet subscription to access games that are blacked out or otherwise unavailable in their region, including out-of-market games, plus the Stanley Cup playoff games, increasing the offering on the service by 50% over last season. The service will also show every nationally broadcast game that Rogers is carrying this season, which includes those on Hockey Night in CanadaScotiabank Wednesday Night Hockey and City’s Hometown Hockey, plus the Winter Classic All-Star Game.

This gives Rogers coverage of every game from the Vancouver Canucks, Edmonton Oilers, Calgary Flames and Montreal Canadiens. It has smaller coverage on games from the Toronto Maple Leafs (68% of games), Ottawa Senators (35%) and Winnipeg Jets (27%), as English regional rights for the rest of the games are held by TSN.

GameCentre Live will also allow fans outside of the Ottawa and Montreal broadcast regions to access French broadcasts of national games. In January, the same online access will be available to TVA Sports subscribers in Quebec.

The service is also integrated with Sportsnet’s scores, standings and statistics platforms for easy access during broadcasts, and users can access over 800 classic games dating back to 1960 from the NHL vault.

GameCentre Live is a subscription service, with the cost ranging from $129.99 for a half season to $199.99 for a full season starting in January. Rogers data wireless and high speed internet customers are eligible for a free trial of the service that will run until the end of 2014.

With 35 days to go before the season starts, Keith Pelley, president of Rogers Media, said at a news conference Wednesday that the company will have more announcements in the coming weeks for its coverage of the NHL from a multi-platform perspective.

On the advertising side, Pelley said 60% of ads for the company’s NHL broadcasts have been sold. In addition to previously announced sponsor Scotiabank, Boston Pizza has also announced that it has signed a multi-year deal with Rogers to sponsor Wednesday and Saturday broadcasts. Pelley said that 11 other sponsors have signed on, although the company has yet to announce them.

Boston Pizza will be differentiating its sponsorship for each market it operates in, which includes existing partnerships with Hockey Canada, the Calgary Flames, Vancouver Canucks, Edmonton Oilers, Winnipeg Jets, and NHL All-Star and Team Canada gold-medalist PK Subban, who acts as spokesperson in Quebec.

The conference also featured Hockey Hall of Famer Mark Messier, who was announced as Rogers’ NHL Hockey Ambassador and will be appearing in ads promoting GameCentre Live in the coming weeks.

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