Canadian company Bell Media on Thursday unveiled an exclusive HBO rights deal that included SVOD rights for the U.S. premium broadcaster’s off-air programming library in Canada.
But the media giant slyly didn’t say where those SVOD rights would be deployed.
StreamDaily sister publication Playback Daily has learned that Bell Media plans to launch a Canadian SVOD service, possibly in early 2015, to rival Netflix Canada and Shomi, the upcoming video portal from rivals Rogers Media and Shaw Media.
“We have these SVOD rights, but we don’t have a platform. We’re about to enter the space,” said one Bell Media exec privately.
Bell Media locked up over 850 hours of past scripted HBO programming including series such as True Blood, The Sopranos and Sex and the City, as well as hundreds of hours of HBO movies, documentaries and stand-up and music specials as part of its giant rights deal unveiled last Thursday.
The broadcaster also has top-rated Canadian and U.S. series on CTV, its specialty channels and TMN and HBO Canada.
According to a source close to the deal, Bell Media declined an offer to join Shomi, investing instead in HBO’s back-catalog and its own top-rated Canadian and U.S. series in order to entice online subscribers to its own service.
From Playback Daily