Swedish media company Modern Times Group (MTG) on Thursday announced it has signed a content distribution agreement with Maker Studios.
As part of the deal, MTG will distribute Maker’s content on its ad-supported online video services across Scandinavia, the Baltics, Czech Republic, Hungary and Bulgaria.
According to Sam Wick, EVP of business development & operations and GM of enterprise at Disney-owned Maker, 70% of the digital media company’s audience is based outside of the U.S. The partnership with MTG is an “organic” way to expand offerings to international viewers, he said in a statement.
The deal follows MTG’s acquisition of a stake in Splay, one of the largest multi-channel networks in the Nordics, and of NetInfo, which operates the largest video-sharing service for local content in Bulgaria.
“We now have online catch–up free-TV services in a total of 9 countries and our leading subscription video on demand provider, Viaplay, is available in 6 countries. Our commitment to expanding our digital footprint and offering is clear and securing great content through long-term partnerships is key to this,” said Jørgen Madsen Lindemann, MTG president and CEO (pictured), in a statement.