New York-based Gander.tv has scored a major coup, signing social media stars Cameron Dallas and Nash Grier (pictured, left to right) to host their own reality-based shows on the video-streaming network.

The channels will feature live and pre-recorded skits, as well as live chats, interviews and event coverage. There will be both free ad-supported and subscription content.

Until now, Gander.tv has had a narrow demographic reach on the East Coast, carrying free ad-supported live streams and pay-per-views of live performances and archived concerts from New York City venues such as The Cutting Room, the Village Underground and Webster Hall.

Dallas (age 19) and Grier (age 17) have nearly 15 million followers on Vine combined. Grier has 6 million Instagram followers and 3.6 million Twitter followers, and Dallas has 3 million Twitter followers. Back in April, they signed a movie deal with tween-centric AwesomenessTV.

“This is an amazing opportunity for Gander.tv, as these broadcasts will bring a highly desirable demographic,” says Chris Carey, CEO and co-founder of Gander.tv’s parent company Eyes on the Go, in a statement. “The combination of building a strong subscriber base, plus attracting well-priced ads make this a huge win for us.”

Nash and Grier will each have their own regularly scheduled programs on their Gander.tv, and occasionally appear together. The shows will kick off on Aug. 27 with the first appearance by Grier.

Subscription will be 2.99 a month. People who join now will only be charged $.99 for the first month or $29.99 for a year.