NBC and the Television Academy are going the extra mile to ensure that The 66th Emmy Awards on Monday are the most social kudofest to date, both before and during the show.
In addition to the now de rigeur live tweeting, provided by Twitter’s official correspondent Retta (Parks and Recreation), the Emmy’s social presence will feature a wealth of original video content streaming on a multitude of platforms, Facebook to Vine:
- Emmy host Seth Myers is giving fans exclusive content @LateNightSeth social handles on Twitter, Instagram and Tumblr, including rehearsal footage and backstage peeks.
- Access Hollywood will have a zip line camera on the red carpet capturing footage that will be featured in the pre-show and on NBC’s official Twitter and accounts. Additionally, the show will be the first broadcast partner to use the Facebook Mentions Box (pictured, with host Billy Bush) on the red carpet. Stars will record quick video responses to the questions pre-loaded on to a tablet, which will be uploaded onto the show’s Facebook page.
- E! Entertainment’s Live from the Red Carpet preshow will live stream on Eonline.com, with the hosts answering viewer questions submitted in real time via social.
- NBC’s Today will have a Vine 360 station, capturing video content that will be pushed to the show’s social accounts.
The heart of the live streaming action will be the second screen experience Emmys Backstage LIVE!, available for free on Emmys.com, NBC.com and Yahoo.com. Its coverage will draw on more than 15 cameras positioned in various locations backstage. This year, for the first time, there will also be a Spanish-translated version.