Barcroft Media is expanding its editorial and production teams as it prepares to launch new channels and produce long-form programming for its web-TV division.

Alex Morris (pictured left), formerly head of digital at Barcroft Media, has been promoted to creative director, overseeing content and partnerships across the business, the U.K.-based company announced Friday.

Former ITV production manager and online strategist Adam Mudditt (pictured top) has been appointed as the company’s head of video production.

At Barcroft Productions, Jo Enyori is joining as head of development, coming to the company from London-based Thumbs Up Productions. Jo previously held in-house roles at ITV and BBC as development producer.

Barcroft will develop half-hour programming for its new verticals both internally and with third-party producers. The company’s founder, Sam Barcroft, recently discussed the strategy with StreamDaily, including plans to take a Silicon Valley, beta-testing approach to new channels, and reasons why he thinks there’s a big opportunity to monetize long-form video on the web.