CDS relaunches Petcentric with Purina-sponsored content

Text From Dog, Pet Magic and Rescue Cam are the first 3 new programs available on the reincarnated and Purina-owned Petcentric YouTube channel.
August 11, 2014

Collective Digital Studio is going to the dogs again.

CDS has re-launched Purina’s Petcentric YouTube channel with 3 new programs sponsored by U.S. pet food manufacturer. CDS will provide additional new content for the channel on behalf of the brand, as time progresses.

Based on a Tumblr blog of the same name, Text From Dog stars Sam Pepper (pictured) as gets interrupted in his life pursuits by messages from Sir Chinston Pugsworth II. By the way, the dog has his own social media following, with currently over 84,000 followers on Instagram — more than celebs Kate Bosworth and Tara Reid combined.

Pet Magic features magician and mentalist Jose Ahonen as he tests pets’ reactions to magic tricks. Ahonen’s own YouTube videos have attracted over 19 million viewers over the last 3 months.

Rescue Cam is a weekly show that features cats and dogs at local shelters looking for permanent homes, with tags and localized Facebook postings providing specific info for the shelter and the pet. Future shows will feature follow-up success stories.

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