NFL Now, a new internet video service featuring hundreds of hours of free National Football League content, officially launched Thursday.
Announced in January, NFL Now will offer personalized access to the largest digital video library of NFL video available on the net via apps, online and web-connected devices. Not coincidentally, 120 Sports, an ESPN-like digital platform that launched in June, was unable to get the NFL to sign on as a content partner.
While highlights from in-progress games will be part of the NFL Now package, the actual games themselves won’t be streamed due competitive TV rights deals with Fox, CBS, ESPN, NBC and the league’s NFL Network.
NFL Now plans to provide 105 hours of original content weekly, with 80 hours of video from its 32 team franchises during the regular season. Those who opt for the $1.99 NFL Now Plus subscription will also get access to the vault of NFL shows, films and documentaries, along with 30 hours of Super Bowl highlights from 1967 to 2009, as well as an additional 352 hours of historical team highlights.
It is available on connected-TV devices Apple TV, Xbox, Roku and Amazon Fire TV, along with Android, Apple iOS and Windows smartphones and tablets, Amazon Kindle Fire, Yahoo Screen and Yahoo Sports.
Image screengrab from NFL Now launch video.