Sarah Palin has officially gone rogue with her own subscription-based online network, which went live on Sunday.
First announced in March, the Sarah Palin Channel is the flagship channel from TAPP, a digital subscription platform for “super fans” founded by Jeff Gaspin, former chairman of NBC Universal Television, and Jon Klein, former president of CNN U.S.
Subscriptions to the channel are $9.95 a month or $99.95 for a full year (with American soldiers offered a free subscription), which is comparable in price to channels run by other “thought leaders” and personalities like Paula Deen and Glenn Beck. It will feature news, editorials and behind-the-scenes family footage from the former Alaska governor and Republican vice presidential candidate, as well as video chats with subscribers and user-uploaded videos. Near the top of its homepage, the channel has a national debt ticker and a countdown clock to President Obama’s last day in office.
“Are you tired of the media filters? Well, I am,” says Palin in the channel’s introductory video. “Together, we’ll go beyond the sound bites and cut through the media’s politically correct filter.”
A few moments later in the video, she makes good on the promise intoning “we’ll meet inspiring people from across our great nation,” as it cuts to a still of her with Duck Dynasty patriarch Phil Robertson, who was suspended last December by A&E over alleged anti-gay remarks he made in an interview with GQ magazine.
According to TAPP, its first channel (and only other to date) Steve Arterburn’s New Life TV, turned profitable less than 4 months after its spring debut. It is planning additional channels from leaders in the fields of sports, entertainment, lifestyle, fitness and finance.
Backers of TAPP include Discovery Communications, investment bankers Ken Moelis and Peter Ezersky and recent addition Luminari Capital, a Silicon Valley venture capital fund founded by Daniel Leff.