Tubular Labs unveiled a new marketing platform last week called Brand Intelligence Dashboard that provides advertisers with real-time data on how brand-related videos are performing across YouTube, Facebook and Twitter. It can track the brand’s own content as well as that of their competitor.
The data is compiled by the company’s proprietary AudienceGraph, which analyzes the preferences and behaviors of 150 million video viewers. The dashboard enables users to search a directory of the top 2 million channels and 500 million videos as well as billions of comments, tweets and the like, giving them historical data and snapshots of real-time trends that are filterable by topic.
The Mountain View, Ca.-based company says that 2,500 content publishers on YouTube currently use Tubular Labs technology.
Image: Screengrab of a Tubular report for Ford Fiesta