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Getting smart online media metrics

Tubular Labs debuts a "brand intelligence dashboard" which allows publishers to compare their own video traffic with that of their competitors.
July 28, 2014

Tubular Labs unveiled a new marketing platform last week called Brand Intelligence Dashboard that provides advertisers with real-time data on how brand-related videos are performing across YouTube, Facebook and Twitter. It can track the brand’s own content as well as that of their competitor.

The data is compiled by the company’s proprietary AudienceGraph, which analyzes the preferences and behaviors of 150 million video viewers. The dashboard enables users to search a directory of the top 2 million channels and 500 million videos as well as billions of comments, tweets and the like, giving them historical data and snapshots of real-time trends that are filterable by topic.

The Mountain View, Ca.-based company says that 2,500 content publishers on YouTube currently use Tubular Labs technology.

Image: Screengrab of a Tubular report for Ford Fiesta

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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