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CW Seed-grown series Backpackers pulled by TV network

CW Network's web-to-TV incubation model hits a snag as the digital-bred show sees low ratings among 18-49 demo.
July 24, 2014

The web-to-TV series Backpackers has been pulled from The CW Network.

Produced by Shaftesbury and Smokebomb Entertainment, the show was originally created as a digital series for CW’s digital studio, CW Seed, before shifting to a broadcast window. It premiered on July 14 after CW said it was implementing an incubation model, developing and promoting new talent and ideas online before moving them to television.

The CW, which is looking to air more comedies after finding ratings success with fantasy dramas like The Vampire Diaries and Arrow, didn’t succeed with another Canadian import, Seed, which is also being pulled. Both shows launched on the back of Whose Line Is it Anyway?

Backpackers and Seed earned a 0.2 share in the 18 to 49 demo, with Backpackers slipping to a 0.1 this past Monday night.

A rep for CW says they’re still working out whether the shows will move to an online-only slot.

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