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Geek & Sundry will be lounging outside Comic-Con

No stranger to experiential marketing, Felicia Day will host an event down the street from the sold-out conference.
July 18, 2014

Badges for Comic-Con 2014 in San Diego (July 24 to 27) sold out within an hour and a half of going on sale back in March, but the Geek & Sundry Lounge is still free and open to all.

For the third year in a row, the multi-channel network will be taking over Jolt’n Joe’s on 4th and J Street in the Gaslamp Quarter, a block away from the official event at the San Diego Convention Center. Comic-Con is often used by web series creators to drum up support and build a fanbase for their sci-fi or fantasy projects.

The event is attended by a demo that falls in line brilliantly with Geek & Sundry, which on Thursday announced the complete lineup of festivities for the lounge, which will kick off with a poster signing by network co-founder Felicia Day (pictured) on the morning of July 24 and conclude with a 21-and-over party sponsored by the trading card game Magic: The Gathering the next evening.

In between, there will be appearances by other Geek & Sundry stars, including Wil Wheaton (TableTop), Ashley Johnson (Spooked) and Amy Dallen (Talkin’ Comics), along with best-selling author Patrick Rothfuss and the creators of the podcast Welcome to Night Vale. It will also feature sneak-peeks at new games and shows, merchandise booths, trivia contests and free swag, as well as both cocktails and donuts.

“San Diego Comic-Con is our big chance to give back to fans,” says Day.

Sponsors for the lounge include Microsoft Surface, Wizards of The Coast, Logitech G, AMD (BioWare’s Dragon Age: Inquisition), Japanime Games, CD PROJEKT RED (The Witcher), Blackmagic Design, Loot Crate and Espionage Cosmetics.

Geek & Sundry will also be participating in two official Comic-Con panels, Bad Hat Harry and Geek & Sundry Get Spooked Again (July 24) and Geek & Sundry: What’s Next with Felicia Day (July 26).

No stranger to experiential marketing, Day and the Geek & Sundry team have also successfully organized International TableTop Day that’s held in 80 countries.

Image: screengrab

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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