Tricon Films & Television has signed an international agreement with Google Play to distribute its library of scripted and unscripted programming on the digital platform.
Tricon, a production and distribution company that has offices in L.A. and Toronto, sees the deal as an important step to growing its digital and transactional business. The agreement includes scripted series like IFC’s original comedies Maron and The Spoils of Babylon; all of Tricon’s one-off documentaries and documentary series; and its Tricon Kids & Family content such as youth competition series The Next Star (pictured). Tricon’s range of unscripted factual and lifestyle series will also be launching soon on the VOD service.
The deal was brokered by Tricon’s director of digital sales, Karthiga Ratnasabapathy.
“We’re very pleased to forge a new global partnership with Google and help kick-start the Google Play service into Canada with our diverse catalogue of scripted and unscripted content,” said Jon Rutherford, senior VP of distribution and business development, Tricon Films & Television.
Google Play has been bolstering its services in the Canadian market, recently adding TV shows like Mad Men and Game of Thrones available for streaming rental (some episodes are free, others consumers have to pay for). Google also launched its Play Music service north of the border in May.