Fruit Ninja
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Contagious changes name to ShareAbility

The ad agency that focuses exclusively on YouTube wanted a new name that better reflects its services.
July 3, 2014

Contagious, a full-service ad agency focusing exclusively on YouTube, announced on Wednesday that it is changing its name to ShareAbility.

Founded by new media entrepreneur Cameron Manwaring, former advertising agency executive Tim Staples and Academy Award-winning producer Nick Reed, ShareAbility has produced and marketed more than 70 videos with 1 million-plus views. Its clients include ESPN, Turkish Airlines, Shaw Communications, Sony Pictures Entertainment, NVIDIA and The Colon Cancer Alliance.

The agency is changing its name to better align with the founders’ vision of the services they’re offering, which include proprietary tools they’re building to deliver organic shareability to brands on YouTube, according to a spokesperson.

“As advertising becomes less and less effective, smart brands are focused on delivering value to their audience, and creating content that viewers want to share with their friends and peers,” Staples said in a statement.

ShareAbility’s work includes the campaigns “Flyboard – Coolest Water Jet Pack EVER!!!” (12 million views), “Kobe vs. Messi 2: The Selfie Showdown” (138 million views), “Fruit Ninja in Real Life to Dubstep” (pictured, 26 million views), “Mistletoe Kissing Prank” (26 million views), “The Amazing Spider-Man Parkour” (4 million views).

Screengrab from “Fruit Ninja”

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1
  • Travis Chambers

    Great company, great people, great vision and execution. They’ve focused on a very narrow niche and become the best in the world at it. I saw this first hand as they contributed to the success of the Kobe vs. Messi YouTube seeding campaign I managed with them.

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