Google continues to build its music portfolio with the acquisition of Songza, a streaming service that curates playlists for users.
In a statement Tuesday, Google said it will explore ways to bring Songza’s offering — which uses human suggestions rather than solely relying on algorithms, and also suggests lists based on a user’s selected mood and time of day — to YouTube. The video site also plans to launch its own subscription music service soon, which means Songza’s technology could be incorporated.
For now, Google says it’s not “planning any immediate changes to Songza,” which will be brought into Google Play over the coming months.
Terms of the deal were not disclosed.
Songza, a start-up that launched in the U.S. in 2007, is based in New York. Before the acquisition, the company raised about $6.7 million dollars through investors that include Amazon, Deep Fork Capital, and Lerer Ventures among others.
Though the monetization of music through ad-supported and subscription streaming services is not without its challenges, it is a rapidly growing business and one that is popular among listeners. According to stats released earlier this year by the Recording Industry Association of America (RIAA), a strong growth in music streaming revenues contributed to a “stable” $7 billion U.S. music industry last year.
The report, released in March, states that revenues from subscription services (like Songza rivals Spotify, Rhapsody and Pandora) were $1.4 billion, up 39% over 2012.
“Streaming services have grown rapidly over recent years, contributing 21% of total industry revenues in 2013, compared with just 3% in 2007,” the report states.