Digital food network Tastemade has raised $25 million in an investment round, led by Scripps Networks Interactive.
The Series C funding round also includes existing investors Redpoint Ventures, Raine Ventures and Comcast Ventures, and brings the MCN’s total funding to about $40 million.
Scripps has a vested interest in “staying abreast” of the changing media environment, and is staking a claim in the food category, said Joseph G. NeCastro, chief financial and administrative officer, Scripps Networks Interactive, in a statement about the investment. “Tastemade is bringing real innovation to the digital food space. Today’s food lover is both creating and sharing content, and Tastemade has developed technology to harness this creativity through the power of video.”
Scripps owns the Food Network and Ulive, both of which make original programming around food and lifestyle.
Along with the funding announcement, Tastemade said it plans to release its app for Android later this month, which will be available first on Samsung devices via Google Play.
The app will allows consumers to create their own bite-sized, HD-quality episodes of the places and dishes they love and share them across mobile and social platforms.
Growing at triple-digit rates year-over-year, the Tastemade Network now reaches over 18 million monthly unique visitors (YouTube Analytics) across more than 200 territories and in over a dozen languages.
Screengrab of Tastemade.com