ShowMobile launched the summer season of its first original series HitStreak on Thursday.

The transmedia format is also taking the show on the road in August with live scheduled appearances by the aspiring singers who star in the show. Original music, interactive social media storytelling and merchandising are all essential components of the youth-targeting HitStreak, which StreamDaily recently profiled here.

Meredith Foster (pictured in screengrab), a beauty and fashion vlogger who has more than 2.4 million subs on her YouTube channel StilaBabe09, will guest star in HitStreak Summer, as will Maddie Ziegler, a dancer who has made appearances in Dance Moms and a Sia music video.

New episodes of HitStreak Summer will debut every Thursday, but since fans interact with the creators via text messages and status updates, the scripted elements will likely extend beyond the running length of the video clips.