YouTubers Grace Helbig and Mamrie Hart are launching a road trip web series next week called #HeyUSA on the recently launched platform Astronauts Wanted.
“Everything we’ve created has led up to this concept.”
Visiting on a new city each week, Helbig and Hart will rely on fan tweets and suggestions to decide where to go. The travel diaries will stream in 3 weekly videos that draw on the real-time moments Helbig and Hart share via Twitter, Instagram and Vine. Parts will be filmed “selfie style” with a handheld.
The show, which debuts July 1, was co-created by Billy Parks, chief content officer at the youth-focused digital platform who earlier this year told StreamDaily he wanted to focus on content that was “bi-directional” and felt like a conversation with the audience.
Parks and Nick Shore of Astronauts Wanted, are exec producing with Bleecker Street Entertainment’s Ken Treusch.
The episodes will roll out in two waves. In the first wave during the 8-week filming period, 3 episodes of 2 to 4 minutes will be shared in near real-time each week from the road via the Astronauts Wanted website and YouTube channel.
Helbig and Hart will also be producing their regular content for their YouTube channels on the road. For the second wave in September, full-length episodes composed of longer-form narratives from their journey across the country will be released.
Helbig announced the show at her keynote at the VidCon convention in Anaheim.
“Everything we’ve created has led up to this concept,” Helbig said at the event.
With files from Todd Longwell; File photo from Stream Market