Disney Interactive has launched Citizen Kid, an original web series that celebrates kids’ potential and how ordinary activities can be turned into extraordinary accomplishments.
With dairy industry promotional organization Milk Life on board as the show’s exclusive sponsor, Citizen Kid features inspiring kids among its 18 episodes including nine-year-old aspiring Olympic ice skater, Hailey, who gathers used equipment and holds skating lessons for underprivileged kids.
Episode 2 highlights how 12-year-old Sam raised money for charity by recycling tech trash like cell phones and ink cartridges from local businesses, while episode three shows how a 15-year-old girl became a certified vet assistant.
Citizen Kid was first announced at Disney Interactive’s Digital NewFront in May 2013.
The first 3episodes are now live at disneycitizenkid.rebelmouse.com. Here is a look at the first episode: