News and entertainment network Woven has appointed Ben Blank to chief creative officer, a newly created position in which he will oversee the company’s video production arm.
The type of content Woven Studio will produce includes branded entertainment, web originals and short and long form shows and films targeted to its core demo of men aged 18 to 34. The division currently creates videos for brands like Boost Mobile, EA, and Miller/Coors.
Blank has an advertising background — prior to Woven, he co-founded a production company called Locksmith Content where he directed TV commercials and web films for clients like American Express, Nike and Groupon.
“Ben is a pioneer in creating visual narratives and comedic branded content that resonates with large audiences,” said Scott Grimes, CEO of Woven, in a statement “His expertise in this area makes him the perfect person to lead our video strategy and grow our programming.”
Before founding Locksmith, Blank was a producer at Anonymous Content, where he worked on commercials and short films including early-2000’s BMW‘s The Hire, a film series directed by the likes of Nag Lee, Guy Ritchie, and Alejandro González Iñárritu. Blank began his career at Propaganda Films, the prestigious prodco founded in the ’80s by Steve Golin, Jon Sighvatsson, David Fincher, Michael Bay, Nigel Dick, and Dominic Sena.