120 Sports

120 Sports announces brand sponsors, launch date

The streaming 24-7 digital sports network will go live on Wednesday with GEICO, Nissan, Transamerica and Verizon Wireless on board as sponsors.
June 24, 2014

Streaming digital sports video network 120 Sports has announced it will go live on Wednesday with GEICO, Nissan, Transamerica and Verizon Wireless on board as official launch sponsors.

The network will offer 24-7 ad-supported sports programming doled out in 2-minute segments (120 seconds, get it?), featuring sports news, highlights and live look-ins, blended with real-time social conversation.

Branded messaging for each launch partner will be created in real time and organically integrated into the viewing experience each day. Original branded features will also be published at contextually relevant times throughout the programming.

The 120 Sports hosting team includes Michael Kim (pictured), former anchor for ESPN’s SportsCenter; sportscaster Dave Ross, formerly of Washington D.C.’s WTTG; former NFL players Bryant McFadden and Ovie Mughelli; and former Northwestern basketball player and Big Ten Network analyst Tim Doyle. Reporters include former Fox Sports Barfly co-host Alex Schlereth and Laura Britt.

They will work from a custom-designed 17,000 square foot production facility on the campus of Harpo Studios, the former home of The Oprah Winfrey Show, on the Near West Side of Chicago.

120 Sports will debut as a free native application for mobile and tablet devices, as well as a web experience at 120Sports.com and other distribution outlets. Equity partners in the venture include include Time Inc./Sports Illustrated, MLB.com, the NHL, Campus Insiders (which will provide access to leading college conferences) and Chicago-based media company Silver Chalice, led by Chicago Bulls and White Sox chairman Jerry Reinsdorf

The NBA and NASCAR are on board as content partners, but the NFL is absent.

Screengrab from 120 Sports trailer.

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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