Vision Films kicks off marketing plan for Ronaldo doc

Following an exclusive 30-day Vimeo release, the distributor is leveraging World Cup buzz to promote the doc, narrated by actor Benedict Cumberbatch.
June 23, 2014

RONALDO_w_lgAll eyes were on Cristiano Ronaldo on Sunday during the FIFA World Cup match between Portugal and the U.S. — the Real Madrid winger is considered one of the most talented players on the planet.

Delivering a late-in-the-game cross that helped his country’s team salvage a draw and keep alive their hopes of advancing to the next round of the tournament, Ronaldo will soon be in the spotlight again. That’s good news for indie distributor Vision Films, as it’s currently promoting an exclusive Vimeo on-demand release of Cristiano Ronaldo: The World at His Feet, a documentary about the player’s life.

Narrated by actor (pictured) Benedict Cumberbatch (The Fifth Estate, Sherlock), the doc features appearances by players David Beckham and Lionel Messi, as well as an exclusive interview with Ronaldo.

The movie was only completed about a week before its release last Friday, says Lise Romanoff, Vision Films’ managing Director/CEO worldwide distribution. The distributor chose Vimeo for the exclusive 30-day VOD window in part because the platform was able to release the format in a “record amount of time,” Romanoff says about the rev-share deal she brokered with Sam Toles, VP of content acquisitions & business development at Vimeo.

To help promote the release, Vision Films has hired marketing firm RGM, which has launched a 30-day web campaign to target U.S. audiences who are “most likely to rent and buy the film.” The plan is to leverage World Cup buzz using paid advertising, social media engagement, as well as placements on football fan sites and movie review sites.

Cristiano Ronaldo: The World at His Feet is produced by Tony Taglienti of Stax Entertainment and produced and directed by Tara Pirina of Future Sight Entertainment and has a running time of 57 minutes.

Vision films is now also reaching out to marketing firms in Portugal, Spain, Brazil, Germany and France as the film will be available in Portuguese, Spanish, German and French.

Cristiano Ronaldo: The World at His Feet – Trailer from Vision Films on Vimeo.

About The Author
Melita Kuburas is the editor of StreamDaily. You can reach her directly at press[at] or on Twitter @melitakuburas
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  • Katie Henderson

    My friend told me about the doc while watching World Cup. I watched and
    learned about Ronaldo, as everyone seemed to have a comment about him. Nice doc. Brought me up to speed!

  • Martin Robbins

    As a soccer fan I knew I had to see this film. I learned a lot about Ronaldo mainly how kind he is. There is certainly more to him than just the ritz and glamor.

  • Matthew Robinson

    Cool documentary about a sometimes polarizing figure. Learned a lot about what makes him tick and it was certainly nice having Benedict Cumberbatch narrate. A fine film indeed!

  • Suzy Jessica

    I saw this Ronaldo documentary. It was really good. I didn’t know too much about him before watching this film. He is such a great athlete I was intrigued. After watching, I am definitely a Ronaldo fan!

  • Tiffany Walhberg

    Cristiano Ronaldo: The World at His Feet was a great documentary. I learned a lot about him. What has stuck with me the most is how generous he is. Not always the case with superstar sport figures.


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