For $4, anyone who has “liked” Perry’s page will be able to watch the movie directly through their news feed or via a link to an app on her official Facebook page. Fans can stream the movie for 48 hours after purchase.
Although the film is currently available on other streaming services, including Netflix, the Screenburn release lets Perry sell the movie directly to her 70 million Facebook fans. She is one of the biggest celebrities yet to utilize the technology.
Originally released in theaters in 2012, the Paramount Pictures film features behind-the-scenes interviews and rehearsal footage, and personal moments between Perry and her friends.
The Screenburn release is timed to promote Perry’s North American tour, which kicks of in Raleigh, N.C., on June 22. The company plans to make the film available to Facebook fans in other territories soon, starting with Brazil.
Screenburn launched in December 2012 with several releases for U.K.-based indie-film distributor Soda Pictures, including the French drama Confession of a Child of the Century, starring Nymphomaniac‘s Charlotte Gainsbourg and Libertines/Babyshambles frontman Pete Doherty. The company has also released films from Paul McCartney (Rockshow) and The Rolling Stones (Crossfire Hurricane) to Facebook audiences globally, along with more than 200 indie films, including Tiny Furniture, a 2010 feature written and directed by Girls creator Lena Dunham.