Cinedigm has promoted 2 people and hired 3 others in order to support its growing digital business.
The distributor is launching a Comic Con-themed online video network Con TV in the fall, and also recently announced an ad-supported documentary network Docurama (screengrab) that streams content on Smart TVs and consoles. An additional slate of branded channels are in the works, expected to launch over the next year.
As part of the shuffle, Erick Opeka (pictured right) has been promoted to EVP of digital networks, tasked with leading Cinedigm’s launch and operations of direct-to-consumer initiatives. Previously, Opeka was SVP of digital distribution, a position he held at New Video before the company was acquired by Cinedigm.
Suzanna Lee, who helped transition Docurama into a direct-to-consumer network, has been named director of business development and strategy, digital networks. She will now focus on developing Cinedigm’s original content slate, brand partnerships and distribution. Prior to Cinedigm, Lee was part of the marketing team at New Video.
More info on the new hires: Shawn Sheikh, who has a Silicon Valley background working for companies like Nimbula (acquired by Oracle), Yahoo, Cisco, and IBM, has joined as senior product manager; Geoffrey DeHaven, a digital operations vet who worked at Walt Disney Studios, Sony Pictures and Warner Bros., has joined as operations manager; and Jason “Jake” Rubin, who most recently was director of marketing at Indomina Media, has joined as brand manager and will help launch the Con TV network.
Image: Films currently streaming on Docurama, Clockwise from top left: Soldiers Pay, Party Monster, Roman Polanski: A Film Memoir, and Happy