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Youku Tudou producing drama based on box-office hit

The Chinese web-TV giant says it's releasing more than 20 original productions in the second half of this year, including a show based on Tiny Times.
June 16, 2014

Beijing-headquartered web-TV company Youku Tudou says it’s releasing more than 20 original productions in the second half of this year, including a drama based on last year’s hit movie Tiny Times (cast pictured above).

In an announcement Monday the parent company of streaming services and (screengrab) said investing in in-house productions is a priority, with new dramas, reality TV and talk shows launching in upcoming months.

One of the two new scripted series coming out this year is a show based on Tiny Times, a movie that follows 4 best friends as they move from high school to college, which reportedly made $73.8 million at the box office in the first 2 weeks of its release. A third installation of the film is coming out this summer. The franchise has a hardcore fan base comparable to Twilight in North America — a popularity that naturally comes with its fair share of detractors. The Youku Tudou show will premiere in July.

Another series called Midnight Taxi, a drama co-produced by Japanese director Shinya Shokudo, is also on the roster.

The rollout of the new, original programming began this month with a competition show called Searching Divas, which generated more than 10 million views and 10,000 comments within the first 2 days of its debut, according to a statement. Four new talk shows — a format that has proven popular on VOD with shows like Morning Call — are part of the new programming slate, including a series called Macroview which focuses on financial issues.

Youku Tudou spent US$52.4 million (RMB325.7 million) on content in the first quarter of 2014, which represents 46% of the company’s net revenues, according to the company’s Q1 financials. The company is listed on the New York Stock Exchange.

About The Author
Melita Kuburas is the editor of StreamDaily. You can reach her directly at press[at] or on Twitter @melitakuburas

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