DreamWorks Animation debuted its YouTube family channel on Monday with about a dozen original series that range from animation to scripted live-action.
DreamWorksTV, which is overseen by AwesomenessTV founder Brian Robbins, will stream short-form content featuring iconic characters created by the studio, such as Shrek, Po and Puss in Boots. The channel will also be home to all-new, original content including a kid-friendly reality-TV show and a series hosted by YouTube vlogger Jenn McAllister of JennXPenn.
“We’re tapping into the invaluable knowledge that Brian has amassed from his success with AwesomenessTV to create a unique, short-form, laugh-out-loud mobile experience for families,” said DreamWorks Animation CEO Jeffrey Katzenberg, in a statement. “This is a huge opportunity for the DreamWorks brand.”
According to the company’s Q1 financial results for this year, AwesomenessTV, the teen-focused MCN that the company bought about a year ago, contributed a revenue of $4.1 million and a gross loss of $80,000 for the quarter ending March 31.
The launch of DreamWorksTV signals an increased investment into original programming on the part of studio. Among the series that will be featured on the YouTube networks are:
- Richie Rich — an original scripted series based on the comic book character that will make its debut this summer.
- OMG (pictured) — A live-action sketch comedy series featuring up-and-coming kid comedians.
- Record Setter Kids — Hosted by YouTuber JennXPenn, the show has kids from across the U.S. come up with wacky records to break. The show is based on a pre-existing brand called Record Setter, created by Dan Rolman, and brought to YouTube by Robbins and DreamWorksTV.
- Prank My Parents — A hidden-camera series in which kids play tricks on their parents.
- Jimmy Blue Shorts – An animated sketch comedy created by Zach Aufdemberg and produced by Oddbot, hosted by talking jean shorts.
- Gorillaville – A punny, slapstick animated comedy by Ron Yavnieli that centers around 3 gorillas who wreak havoc on an otherwise idyllic wildlife preserve.
- Report Card – A stop-motion series created by Jimbo Matison.
- Public Pool – An irreverent ensemble comedy set in a public swimming pool, created by David Fremont (Liquid TV).
- Fifi Cat Therapist – A sassy house cat tells it like it is to neighborhood animals seeking advice. The show is created by Mike Blum (Lilo & Stitch).
- Watch This — A curated series of “best-of-the web” shorts.
- RetroToons — Highlights from the Classic Media library.
New original series will be launched throughout the summer.
Dreamworks will promote the channel and new IP across its social media properties. There are no plans at this point in time to host DreamWorksTV series on other platforms, a spokesperson says.