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Time Inc. has recipe for new Roku partnership

The publishing giant kicked off a partnership with Roku on Thursday with the launch of the MyRecipes channel on the streaming platform.
June 13, 2014

Time Inc.’s online food portal MyRecipes.com announced on Thursday that is launching a channel on the Roku streaming platform, kicking off a distribution partnership between the two companies.

The free MyRecipes channel is available now on current-generation Roku set-top boxes and the Roku Streaming Stick in the U.S., Canada, United Kingdom and Ireland. It features 250-plus videos across 12 cooking categories (grilling, salads, meatless for example).

Launched in 2007, MyRecipes.com has 70,000 recipes from Time Inc. magazines, including Coastal Living, Cooking LightFood & Wine, Health, Real SimpleSouthern Living and Sunset, as well as for how-to videos and tips on healthy cuisine and entertaining.

Time Inc. launched its premium video partnership network last year to bring greater scale to the company’s online video offerings. In addition to Roku, its partners include AOL/AOL On Network, Cinesport, Defy Media, NDN, Newslook, Daily Motion and Net2TV.

At Time Inc.’s Digital Content NewFronts presentation in May, the company previewed 7 new series and a new video hub called The Daily Cut. The company has 3 studios in New York, where most of its digital projects are developed, as well as a studio in Birmingham, Alabama. A fifth studio is set to open in Los Angeles.

Image: Screengrab of Cooking Tonight video

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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