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#Stream14: When pitching, the idea isn’t everything

Programming execs from College Humor and VH1 on how producers can up their game following a speed pitching session at Stream Market on Tuesday.
June 5, 2014

Having a good idea for a show just isn’t enough.

That was the message to producers from online programmers when StreamDaily checked in with them after a speed pitching session at Stream Market 2014 on Tuesday.

Warren Cohen (pictured), executive producer at VH1, said that some of the ideas he heard at the session didn’t mesh with the editorial mandate of the music-oriented network’s digital platforms. “It helps to be prepared and have a good understanding of what the platform that you’re pitching to is about,” he said.

It’s also important to make an effort to connect with the person you’re pitching to, said Spencer Griffin, executive producer/VP of producer, College Humor Media.

“As much as the work matters, it’s about being able to have a conversation and go, ‘Oh, that person is interesting’ or ‘That person is intelligent or creative.’ Because you want to work with great people,” he said.

“We should have a conversation. Show a little bit of the work, but not 4 minutes of the work.”

With files from Melita Kuburas

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1
  • Frank Massa

    It’s always about the Money. No matter what !

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