Netflix capitalizes on FIFA fever to premiere This Is Not A Ball

The 90-minute doc is about people's passion for soccer and will have a charity component that involves sales of photos shown in the documentary.
June 4, 2014

With the World Cup about to kick off on June 12 in Sao Paulo with a match between Brazil and Croatia, Netflix couldn’t have picked a better time to exclusively premiere This Is Not A Ball, a film that explores the global obsession with soccer.

Produced by Grupo Televisa affiliate Videocine in association with Mates Contents, and directed in tandem by Academy Award nominees Vik Muniz and Juan Rendon, the 90-minute documentary follows Brazilian photographer Muniz as he travels the world and creates a major work of art consisting of 20,000 soccer balls. It airs June 13.

The doc took 9 months to produce, with the crew travelling to 9 countries and visiting such locales as Rio de Janeiro, Mexico City, Boston, Paris, Kyoto, Japan, Burma and Sialkot, Pakistan. Muniz’s interview subjects range from children living in Rio slums to astrophysicist and Cosmos host Neil DeGrasse Tyson, as well as social activists who use soccer to promote social change, and the Football League of Amputees in Sierra Leone.

Muniz is also exercising a charity component for the photo work he’s currently exhibiting in Vidigal (Rio de Janeiro) and Mexico’s Azteca Stadium.

“The photographs will be auctioned to benefit social causes during the World Cup in Brazil, and the amount collected will be donated to foundations in different cities,” said Muniz in a statement.

Image: Netflix handout

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