London-based Bigballs Films announced on Tuesday a lineup of 4 new original series that will be airing on its independent soccer channel Copa90 in advance of FIFA World Cup 2014, which kicks off in Brazil on June 12.
The shows will be available on the Copa90 YouTube channel, Xbox and national print media sites. They join a another new Copa90 World Cup show, Maya’s Fifa World Cup Cities, hosted by Maya Jama, which launched in late-March.
Launched 18 months ago, Copa90 targets soccer fans, age 16 to 34. It has amassed more than 52 million views and 675,000 subscribers.
Copa90 doesn’t have the rights to carry the games themselves, so it focuses on the lifestyle surrounding the game.
“Football means something different to almost everyone on the planet,” Bigballs creative director Richard Welsh told StreamDaily last month. “The giant green space that we’re starting to occupy now is the nuances of football, the things that traditional sports rights holders, like ESPN or Sky Sports in England, haven’t really paid a huge amount of attention to.”
The 4 new shows are:
- Eli’s Fan-Hike — A 4-part show in which host Eli Mengem, star of Copa90, embarks on an epic road trip through Europe, North, Central and South America, ﬁnding out what the World Cup tournament means to fans.
- Eli’s Fan Stories — An 8-part series in which Mengem documents the experiences of World Cup enthusiasts and what it means to support their teams.
- World Cup Taxi — In this 8-week show, fans share their ultimate football experiences with Copa90 personalities Maya Jama and Tom Deacon (host of the Copa90 series EuroFan) as they’re ferried around Brazilian World Cup host cities in a taxi. The show is a branded content partnership with official 2014 FIFA World Cup sponsor Hyundai, as is Maya’s Fifa World Cup Cities.
- Comments Below Brazil — A 6-week series in which hosts David Vujanic and Poet discuss issues regarding the matches and lifestyle around the tournament.
In January, Bigballs launched a new channel, Line9, which features stars of action sports (generally referred to as “extreme sports” in the U.S.) such as BMX racer Harry Main, surfer Fergal Smith, skateboarder Madars Apse and snowboarder Ståle Sandbech. It currently has 146,000 subscribers.
Bigballs also has the YouTube channel The Snap, in partnership with Virgin Media, and it plans to launch two more channels later this year, as well as websites, apps and game console platforms for Copa90 and Line9, which at present only exist on YouTube.
Bigballs also works content strategy and production for brands like GSK, Lucozade, Virgin Media and Adidas.