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#WhatMillennialsWant: Understanding the New Viewer

Get the insider’s view from our on-stage focus group The millennial generation – those born after 1980 and including the extremely attractive 18-to-34 demo – is the prime target of an ...
May 20, 2014

Get the insider’s view from our on-stage focus group

The millennial generation – those born after 1980 and including the extremely attractive 18-to-34 demo – is the prime target of an increasing number of online video networks. But to grab the eyeballs of those in America’s largest generation, content programmers and creators have to learn where and how to reach them.

Millennials want it now, whenever they want it and in whatever format they want it. As more and more of them tune out broadcast in favour of online video, it’s vital to engage with this demographic and to understand their consumption habits.

  • What channels are millennials using and why?
  • What content are millennials favouring and why?
  • How can social media be used to further engage?
  • What makes a millennial tune out?

Join Jamie Gutfreund as she dissects our line-up of millennial minds, live on stage, and helps set you up for successful engagement with online’s most active (and influential) consumer set.

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