News

MasterClass with Pemberley Digital

Re-imagining Story Development and IP Monetization In 2013, independent multi-platform interactive sensation The Lizzie Bennet Diaries won the Primetime Emmy Award for Original Interactive Series. The follow up to this success is ...
May 20, 2014

Re-imagining Story Development and IP Monetization

In 2013, independent multi-platform interactive sensation The Lizzie Bennet Diaries won the Primetime Emmy Award for Original Interactive Series.

The follow up to this success is “Emma Approved,” a full-­length adaptation of Jane Austen’s classic Emma. Taking lessons learned from the immersive social media experience created for Lizzie viewers, Pemberley Digital’s Bernie Su has expanded Emma Approved into a grand five media story franchise that has attracted multiple integrations including the likes of Samsung Mobile.

This session will be an analysis of both series, deconstructing how they use a variety of platforms to create expanded story worlds that provide multiple immersive experiences and monetization opportunities.

About The Author

Join In On The Conversation!

Add your comment below, trackback from your own site, or subscribe to these comments via RSS.

Menu

Brand Menu