AwesomenessTV is streaming the entire second season of musical drama Side Effects exclusively on its first mobile app for iOS, which launched Tuesday.
With the debut of the free app they’re offering viewers the option to binge-watch on their mobile phones, as opposed to on a desktop, where the show will stream weekly after the first 4 episodes air on Thursday. Co-produced by AwesomenessTV and Universal Cable Productions (UCP), the show is about a 16-year-old who is prescribed a medication with the side effect of “musical hallucinations.” It generated over 2 million views in its first week when it first debuted last October as a long-form special, the equivalent of #2 in the teen demo for television ratings that same week, according to a release.
The second season of Side Effects will see the return of popular YouTubers Chester See and Lia Marie Johnson, and will also star Grace Helbig (ItsGrace) and GloZell (GloZell1). Featured music includes covers of Anna Kendrick and One Direction. UCP will also distribute the drama through various windows and platforms, including international territories, digital download and VOD.
An Interactive Advertising Bureau study released last week stated 46% of people surveyed viewed content on their phones and 41% watched content on tablets — almost twice the numbers shown a year ago. The upwards trend is affecting ad spend as well. According to eMarkter, global mobile ad spending increased 105% last year to total $17.96 billion. This year, “mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide,” according to the forecast.
“As we discovered with Side Effects, AwesomenessTV fans will watch both long and short form content so this gives them the best of both worlds, long form on the app and short form on our YouTube channel,” said Brian Robbins, Awesomeness TV founder and CEO , in a statement.
Check out Brett Bouttier, COO of AwesomenessTV at the upcoming Stream Market June 2-3 in Santa Monica.