Netflix has confirmed that its most popular original series, Orange Is The New Black, is renewed for a third season.
The news comes just ahead of the show’s season 2 launch June 6, which is being promoted across social media with teaser trailers and “behind the bars” interviews, posted on the show’s YouTube channel.
Social media is also where news of the season 3 order initially broke, with the show’s star Laura Prepon Instagramming a pic on Monday of a whiteboard that lists S3 episode titles — a post that’s already been liked more than 13,000 times. A Netflix spokesperson confirms that the pic, which Prepon re-grammed after it was posted by one of the writers, was an intentional way to reveal S3 was in the works; directly to the fans without an official announcement.
The show is produced by Lionsgate Television, and exec produced by the series creator, Jenji Kohan. Launched last year, its audience continues to expand, and last month, Netflix chief content officer Ted Sarandos said OITNB is the SVOD service’s “most-watched show.”