Multimedia entertainment studio Electus Digital has licensed Coffee Town to HBO, it announced on Friday.
The first feature film from the brain trust behind Electus’ comedy website CollegeHumor, Coffee Town will be available on HBO and Cinemax beginning this month through to October 2015 in the U.S. and territories including Puerto Rico, U.S. Virgin Islands, Guam and Bermuda.
The 18-month deal was brokered by Electus International, which has also secured TV licensing deals for Coffee Town with Sky in England and Ireland, as well as with Canal+ Spain.
Coffee Town was first released in July 2013 on digital platforms, including iTunes, Amazon, Playstation Network, as well as various cable on-demand services and a limited number of theatrical screens.
Directed by Brad Copeland (Arrested Development), Coffee Town stars Glenn Howerton (It’s Always Sunny in Philadelphia), Steve Little (Eastbound & Down), Ben Schwartz (Parks and Recreation), Adrianne Palicki (G.I. Joe: Retaliation) and singer/songwriter Josh Groban.
Electus specializes in creating content for digital, TV and film platforms across comedy, music, gaming, food and urban lifestyle categories. In addition to CollegeHumor.com, Electus’ properties include the websites Dorkly.com and WatchLOUD.com, the YouTube Channels WatchLOUD, Nuevon and Hungry, and the production companies Big Breakfast and dumbdumb.
Electus was founded in 2009 by its CEO Ben Silverman in partnership with IAC/Interactive Corp, following his controversial stint as co-chairman of NBC Entertainment.
As Electus makes inroads into the cable TV space with Coffee Town, its parent company IAC is locked in a battle with broadcasters as the backer of Aereo, a subscription service that allows viewers to watch live and time-shifted streams of broadcast television on internet connected devices. In March 2012, the four major networks (ABC, CBS, Fox and NBC) sued Aereo for copyright infringement. The case is currently before the Supreme Court.
Ironically, the chairman of IAC, Barry Diller, is considered to be the architect of one of the plaintiffs in the suit, Fox Broadcasting. The network was launched in 1986 during Diller’s 1984 to 1992 stint as chairman and CEO of its parent company Fox Inc., where he greenlighted its early signature shows, including The Simpsons.
IAC is also the parent company of ServiceMagic, Match.com, Citysearch and Vimeo.
Screengrab from Coffee Town trailer.