Vevo has officially launched in Mexico, making it the 14th country where the ad-supported multiplatform online music network is available.
Last month, Vevo’s YouTube artist channels had over 500 million views in Mexico. Beginning on Wednesday, viewers in the country were given the ability watch over 100,000 official HD music videos, original music programming and live concert events across Vevo’s web, mobile/tablet and TV apps.
Viewers in Mexico will now also be able to tune in to Vevo TV, the always-on broadcast-style linear music channel available exclusively on Vevo apps.
Vevo kicked off the launch with the exclusive premiere of new music videos from three giants of Mexican music. Juan Gabriel debuts a playlist of live concert footage from his performance at Palacio Bellas Artes; multi-Latin Grammy Award-winning rock band Camila shares the video for “Decidiste Dejarme,“ the first single from their third album Elypse (Sony Mexico), and Moderatto unveils the video for “Voy A Ganar,“ Mexico’s official World Cup song.
Alejandro Hernandez, formerly Vevo’s US Latin content coordinator, will be Vevo Mexico’s new content programming and label relations manager.
Launched in 2009, Vevo is a joint venture of Universal Music Group, Google, Sony Music Entertainment and Abu Dhabi Media.