Glam Media founder and CEO Samir Arora made two big announcements at the 2014 Digital Content NewFronts on Tuesday, unveiling the company’s new name, Mode Media, along with its first-ever exclusive slate of premium, original video programming.
Arora also announced that the company has launched an in-house production arm, Mode Entertainment Studios, based in Los Angeles.
“Two years ago, we created a team of top talent in digital video from Xbox, NBC and Apple, and gave them a mission to create a new platform for video curation, programming, distribution, discovery and social sharing,” said Arora, who founded Glam in 2004. “Today, we are pleased to announce the launch of phase one of our efforts with a full suite of new digital video offerings.”
Mode’s offerings are 10 new series, focusing on lifestyle, food, fashion and beauty, that premiered on Tuesday across the company’s multichannel network.
- The Foodie Channel features Tastemakers and The Foodie Top 100: Legends and Hidden Gems, both Mode Entertainment Studios-produced shows, and Supermarket Adventures, produced by Hud:sun Media and starring chef and ingredient expert Claire Robinson.
- The Tend Parenting Channel features the tips and tricks show Secrets of a Fashionista Mom (Hud:sun Media).
- The Home & Living Channel features Mi Casa, Su Casa (Trium Entertainment), in which former Miss USA and “Doritos Girl” Ali Landry tours the homes of trendsetters, lifestyle experts and influential bloggers, and gets their happy-healthy living tips; and Haute Homes (Mode Entertainment Studios), in which fashion industry insiders give personal tours of their stylish abodes.
- The Mode Entertainment Channel is home to What if I Wasn’t (Trium Entertainment), which takes former pro-athletes and puts them in the real world jobs, from schoolteacher to alligator trainer, they might have had if they never found success on the playing field.
- The Brash Men’s Lifestyle Channel features Real Alphas (Hud:sun Media), which compares history’s most aggressive and accomplished leaders with those of today to decide who is the Type-A top dog.
- The Glam Fashion & Style Channel features Kiss & Tell with Charlotte Tilbury (Hud:sun Media), which goes behind the scenes with today’s most influential make-up masters, and Designer in a Diner (Mode Entertainment Studios), featuring – you guessed it – interviews with designers in their favorite diners.
In addition, Mode Media is offering two weekly series of curated licensed shorts, Mode Entertainment: Epic Short Films and Season 2 of Foodie TV: Sources, exploring food and where it comes from.
Mode Media’s channels utilize an all-new video technology platform dubbed “Project M,” built on Ning, featuring a native video distribution player embedded within the content pages and streams to make discovery and viewing seamless for consumers and advertisers. Additionally, Mode Media is creating a new syndication platform on its owned-and-operated Mode Media channels, as well as on video discovery applications and through new video syndication partners, YouTube channels and vloggers.