Warner Bros. has taken a minority stake in TV4 Entertainment, a Los Angeles-based broadband television programming and production start-up company, the studio confirmed on Sunday.
The TV4 announcement marks Warner Bros.’ second high-profile investment in a multichannel network in as many months. In March, the company led an $18-million financing in gaming-centric MCN Machinima alongside pre-existing investors MK Capital, Redpoint Ventures and Google Capital.
TV4 was founded in 2012 by Jon Cody. A one-time member of FCC chair Michael Powell’s senior staff, Cody did a 7-year stint at Fox, where he served as SVP of Fox Digital Media, and he was the GM of Hulu at its launch in 2007.
Earlier this month, TV4 debuted its first original series, McKenna, a talk show hosted by British self-help guru Paul McKenna featuring interviews with entertainment industry figures such as Harvey Weinstein, Ryan Seacrest and Simon Cowell. It is available on Hulu along with other TV4 series such as the travel show Wineram, starring winemaker Colin West, and The Tommy Edison Experience, hosted by blind film critic Tommy Edison.
Later this spring, TV4 plans to launch the combat sports channel Undisputed Champion Network across its distribution network, which includes Hulu, Amazon, YouTube and Roku.
Screengrab from TV4 website.