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Infographic: Online video fans favour quick-service restaurants

Digital media creators looking to partner with fast-food brands may want to present buyers with some stats from this infographic, which says online video viewers love to eat at fast-food joints.
April 17, 2014

Digital media creators looking to partner with fast-food brands may want to present buyers with some stats from this infographic.

If you watch online videos, it means you’re more likely to head to a quick-service restaurant (QSR) than someone who doesn’t, according to a new survey from Videology.

The video advertising platform’s study has found Canadian online video viewers to be 27% more likely to head to a QSR for lunch and 18% more likely for dinner, compared to those who don’t watch videos on the web. This presents an opportunity for marketers to engage in day-part targeting (like if a sandwich joint wants to see itself as “the Lunch King,” they’d place ads before noon targeting the video-viewing demo), a release on the survey suggests.

The video-watching crowd is also more likely to spend more money at a QSR than non-online viewers, the study has found. Additionally, after seeing an ad or learning about a promotion on any medium, internet video watchers were found to be 31% more likely to go to a QSR than their non-viewing counterparts.

Check out the “Video Viewers are Hungry for Quick Service Restaurants” infographic (click for larger view) for more of the survey’s findings.

video-viewers-infographic-91x300
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