Under the Influence of … a Norwegian vlogger with flare

Although YouTuber Sara M. has been approached by major beauty brands, she has never worked with one. In this influencer profile, Sara explains why she has turned down collaboration offers.
April 16, 2014

StreamDaily and Influicity, a Toronto-based marketing company that hooks brands up with YouTube’s rising stars have teamed up once again to celebrate a rising YouTube influencer.

For this edition of the ongoing Under the Influence of… column, we spoke with a Norway-based beauty vlogger Sara M.

Name: Sara M. a.k.a SaraBeautyCorner
Category: Beauty and Style
Reach: 105,508 social networking reach
Influicity Score: 52*

SaraBeautyCorner combines flare and comedy to provide beauty and style tips. Her latest video on friendship bracelets hit more than 20,000 views in a week. Sara’s YouTube channel reaches young women between ages 16 and 25 from Canada, the U.S. and the U.K.

“I want my channel to be original and creative, I want my viewers to learn something new and useful from every video,” says the YouTuber.

Sara has been approached by numerous brands wanting to collaborate, although she hasn’t taken on a project to date. We asked her why that is and how brands can be smarter about their influencer collaborations.

What has been your experience with brands wanting to work with you?

I haven’t worked with any brands so far. Either brands didn’t coincide with my channel’s content, or brand representatives wanted free promotion for their products. I hope this changes in the future.

sarahMWhat does ‘free promotion’ mean?

A well-known cosmetic company approached me for collaboration (where I would) film a video for them, link a video to one of their websites, hold a contest and demand my viewers to like their Facebook page.

In return they would send in few tester products. I think these are not the terms of a fair collaboration.

You are based in Norway – where does your traffic come from?

Forty-nine per cent of all my views comes from U.S.

How did you grow your YouTube Channel?

I treat every video as my best yet and invest a lot of time in editing. Thus my videos are very dynamic, full of fun special effects and comedy. I want to grow a special brand around my channel of high quality and unique beauty related videos. People in general like watching well-edited videos and learn something new along the way. That is why they subscribe and this is how I grew my channel.

What did you do before starting your own channel?

YouTube is still just my hobby that takes a huge part of my free time. I work full time in financial services and insurance.
How do you promote your channel?

I regularly post my videos on various beauty communities and websites. I use social media like Twitter, Facebook and Instagram. I also worked hard on my channel trailer, which is a great way to promote the channel as well.

Influicity connects brands with influencers, to showcase their product, tell the brand story, and drive sales. The company’s marketplace enables brands to search, select, and purchase influencers/audiences with scale and simplicity.

*Used when formulating pricing, the Influicity score takes into account YouTube subscribers, average views per video, comments, likes, and the quality of the subscriber accounts. This information is blended with data from and to produce a score between 1 and 100.

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