James D. Fielding

AwesomenessTV hires retail expert

The teen-targeting multi-platform media company taps Disney veteran James D. Fielding to oversee its consumer products business. Fielding also spent two years as CEO of jewelry retailer Claire's.
April 8, 2014

AwesomenessTV announced on Tuesday that it has hired James D. Fielding as global head of consumer products. He will oversee all retail efforts for the teen-targeting multi-platform media company.

Fielding comes to AwesomenessTV following a two-year stint as CEO of jewelry and accessories retailer Claire’s.

From 2008 to 2012, Fielding served as president of Disney Stores Worldwide, where he oversaw a $1.2-billion global business, operating 360 stores in 12 countries, as well as the DisneyStore.com business in five countries.  He led a complete overhaul of the company’s brand and merchandising strategy, including worldwide store expansion and the development of their e-commerce business.

Fielding began his career with Disney in 2003. After serving as SVP of North American merchandising for The Disney Store for 18 months, he was elevated to EVP of global retail sales and marketing for Disney Consumer Products. In the latter role, he was responsible for account management, retail operations, franchise development and brand imaging for all consumer products categories.

Prior to working at Disney, Fielding did stints with Lands’ End, The Gap, The J. Peterman Company and Dayton Hudson Department Store.

Dreamworks-owned AwesomenessTV expanded its YouTube network last week with the acquisition of Big Frame for $15 million, with the intent to reach complementary audiences and grow franchises, chief operating officer Brett Bouttier told StreamDaily.

Catch Brett Bouttier, COO at Awesomness TV, at the upcoming Stream Market in Santa Monica, CA this June.

About The Author
Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1

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