New online video platform Pluto.TV launched on Monday with nearly 100 TV-like channels that viewers can scroll through to watch curated — and scheduled — clips of video.
At launch, web content partners include Funny or Die, QVC, Refinery29, RocketJump, The Young Turks and IconicTV (Jay Z’s Life+Times), as well as yet-to-be-named television programs. Several music channels stream official pop videos sourced from YouTube, but they are curated in the truest sense of the word, meaning this is not a video-on-demand platform.
Pluto.TV is available for free at their website or via an app for iOS and Android tablets and smart phones. It has built-in social features, including live chat that allows users to talk with friends in real time as they watch, as well as the ability to share shows and invite friends to watch.
The channels cover a wide variety of categories, including various music genres, sports, news, entertainment, comedy, lifestyle, tech, art & culture, education and kids programming.
Based in Los Angeles, Pluto.TV was co-founded in 2013 by entrepreneurs Nick Grouf, Ilya Pozin and Tom Ryan. The company’s investors and advisors include Terry Semel’s Windsor Media, Intel Capital founder Avram Miller, former Microsoft CMO Mich Mathews and Tom Whalley, former CEO, Warner Bros. Records and co-founder of Interscope Records.