Microsoft is combining all of its software, gaming and content assets across the Xbox team under a single new leader, the company announced Monday.
Phil Spencer is taking on a new role as the head of Xbox, where he will manage the Xbox Live, Xbox Music and Xbox Video teams, as well as Microsoft Studios, where he was most recently the chief.
“Over the years, Phil’s team at Microsoft Studios has helped build a community of more than 80 million Xbox owners and 48 million Xbox Live members through blockbuster game franchises such as “Halo,” “Gears of War,” “Kinect Sports,” “Fable,” “Forza Motorsport” and many others,” says Microsoft CEO Satya Nadella, in a blog post about the changes. “He’s helped drive the development of brand new entertainment offerings like the partnership with the NFL and the formation of Xbox Entertainment Studios.”
Spencer will report to Terry Myerson, allowing the company to keep gaming close to the group developing operating systems across devices, Nadella explains. He will also continue to work with Yusuf Mehdi, who leads business strategy and marketing for Xbox; George Peckham, who heads up third-party partnerships; and Mike Angiulo, who is still the lead on Xbox hardware.
“Combining these teams will strengthen the connection between some of the world’s most innovative creators and those building the Xbox itself,” Spencer said, in his own blog post about the promotion.
Earlier this month, Marc Whitten left his position as chief product officer of Xbox to become chief product officer of audio equipment manufacturer Sonos.
Image via Spencer’s blog post on Xbox.com
Catch Lydia Antonini, SVP Creative at Xbox at the upcoming Stream Market in Santa Monica, CA this June.