As part of the licensing deal, Music Choice is picking up more than 500 hours of programming from Maker Music – including videos, lifestyle series and one-off clips – to air across its outlets on both TV and the internet, including Music Choice Play, Music Choice Music Channels and Music Choice Video On Demand.
Music Choice will do a month-long takeover of Maker talent partner Bart Baker’s music parody videos.
Founded in 1987 as digital cable radio, Pennsylvania-based Music Choice is a multi-platform video and music network. It is owned by a consortium of media and tech companies, including Comcast, Time Warner Cable, Cox Communications, EMI Music, Microsoft, Motorola, and Sony Corporation of America.
On Monday, Maker made headlines when it was acquired by Disney Studios in a deal worth more than $500 million. The Maker-Music Choice deal was announced the same day, but it was reportedly completed before the Disney purchase.