Conde Nast Entertainment (CNE) added a ninth channel to its online video network on Wednesday, launching video.GolfDigest.com, sponsored by golf equipment maker Callaway.
The channel features four new and original short-form series, starring some big names in the golf world, as well as additional content inspired by Golf Digest magazine’s editorial content.
The new shows include: #Golfsecrets with Ben Crane (pictured), a comedy starring the PGA Tour player and member of parody boy band Golf Boys; Nerve Wrackers, in which PGA instructor Jason Birnbaum teaches viewers how to tackle intimidating shots; Breaking Bad Scores with Jason Guss who provides practice tips and drills; and The Hot List, which features equipment reviews. The series are also housed on the Golf Digest YouTube channel.
Golf Digest is CNE’s first sports channel, but the content still has entertaining twists, as the brand attempts to reach “new and younger golfers while reinforcing our connection to the passionate player,” according to Golf Digest chairman and editor-in-chief Jerry Tarde.
Since February 2013, CNE’s digital audience has grown by 761% in unique visitors, according to the company. Earlier this year, the publisher launched the SELF magazine video channel. Previously launched channels include Glamour, GQ, Style.com, Teen Vogue, Vanity Fair, Vogue and Wired.