Vimeo has acquired Cameo, a mobile, cloud-based application for shooting, styling, and sharing short-form content.
Cameo, which was launched this past October by Matthew Rosenberg, Michael Constantiner, and Andy Thompson, co-founders of the social-app startup Fast Society. The app is a next-gen video production and storytelling tool, and it has already had over 700,000 downloads. Users can edit and customize their videos (called “Cameos”) with overlays, title cards, and custom fonts, packaged into themes inspired by cinema, music videos, and classic films. After creating their short film, users can post it to Cameo’s cloud-based network.
Terms of the deal were not disclosed, and the Cameo team will now report to Vimeo’s chief technology officer, Andrew Pile.
In addition to Cameo, Vimeo currently owns EchoGraph, which allows the creation of animated gifs. The IAC-owned video platform also runs its namesake app, Vimeo, however that tool doesn’t have creation capabilities.
“Vimeo is committed to empowering all creators, and the ubiquity of HD camera phones is driving the largest wave of video creation ever seen,” Kerry Trainor, Vimeo CEO, said in a statement. “What we love about Cameo is that it gives even novice video-makers the power to create beautiful, well-crafted videos.”
Within its third month on the market, Cameo was awarded Apple’s Editor’s Choice and iTunes “Best of 2013” designations in the video category.
Photo is a screengrab from a short film by Lindsay Heuer a.k.a. Fancy Riot