Vimeo redesigns on-demand platform to make content easier to shop

The direct distribution platform has added curated genre pages and themed collections of indie content from Oscilloscope Laboratories, Patagonia and Slamdance.
March 10, 2014

Vimeo’s On Demand section debuted a new look Monday, nearly one year after the digital self-distribution platform first launched.

The redesign of the “storefront,” as it’s called because it’s where viewers search for films and series to rent or download, includes curated genres and titles distributed by creators to be easier to find.

The 18 new genre pages are now seen on a drop-down menu that also shows four special collections of indie content. These include curated lists from Oscilloscope Laboratories, a film distribution company founded by Adam Yauch of the Beastie Boys; Patagonia Selects, a selection of social impact films curated by Patagonia clothing company, including DamNation (pictured),  a documentary being presented by Vimeo Monday afternoon at SXSW;  Slamdance, which regularly partners with Vimeo to release films that premiere at the indie festival; and Vimeo SXSW Favorites, a list of staff favorites from SXSW Film Festivals of years past.

Viewers can also now have access to a section called My Library, which shows their rented, purchased and previously watched titles, and they can browse titles using dynamic cards that reveal poster descriptions and trailers. The content can then be purchased directly from the trailer.

Vimeo On Demand has a catalogue of 6,000 titles accessible to its 22 million registered members. The IAC-owned company has a global monthly audience of more than 149 million. Last week Vimeo announced an additional $10 million to help invest in filmmakers who want to give the on-demand platform an exclusive distribution window when they release their film.

“We want to continue to empower creators by making sure that as many people as possible see their extraordinary work,” said Dae Mellencamp, president, Vimeo, in a statement.

About The Author
Melita Kuburas is the editor of StreamDaily. You can reach her directly at press[at]streamdaily.tv or on Twitter @melitakuburas


  • Scott McMahon said:

    This is such a great step forward. There is a real need for an excellent source of independent film curation.

    Now, what Vimeo needs to do next is:

    • Add a section for Vimeo On Demand on their app in Apple TV and Roku. Right now, you have add your On Demand purchases to the “Watch Later” section from your computer. Vimeo could easily add a store front that mirrored iTunes and Netflix in those apps.

    • Add an option for filmmakers to collect email addresses of everyone who purchases their movie.

    • Add a bundle option to include merchandise as up sells in the transaction windows.

    I think VHX.TV offers this stuff, hopefully Vimeo will too.

  • Peter Penit said:

    I believe Vimeo VOD curating with Vimeo’s new found partner deals and staff picks is a bad idea for Vimeo. The decision of what films are easily searchable is now decided by a few Vimeo staff members and partners of Vimeo who make nice money deals Vimeo. The rest of the films on VOD are hidden and difficult to find. Question now is will content creator’s continue to pay for Vimeo pro memberships only for their films to to be hidden by handpicked corporate bigger budget films? Or will many creator’s move their film content to newer VOD competitors with better deals in the future? Vimeo could become just another same old distributor and loose the very essence of what made Vimeo great to begin with. Good films not hidden agendas.

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