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BBC, Sohu.com partner for VOD deal

BBC Worldwide is partnering with Chinese entertainment brand Sohu.com to bring factual and drama programs from the U.K. pubcaster's commercial arm to VoD across China.
February 24, 2014

BBC Worldwide is partnering with Chinese entertainment brand Sohu.com to bring factual and drama programs from the U.K. pubcaster’s commercial arm to VoD across China.

The factual titles, which will all be available on Sohu.com, include the documentary Earthflight, which gives audiences a bird’s-eye view of landscapes across six continents; docu-series Frozen Planet (pictured), a portrait of the Earth’s polar regions; and seven-part series The British, an exploration of Britain’s history that uses CGI and aerial footage.

“While BBC’s factual programs have steadily risen in popularity in China, U.K. drama has been experiencing a surge in popularity here,” said Pierre Cheung, VP and GM of BBC Worldwide China, in a statement.

The deal marks a milestone for Sohu, as it looks to invest more resources in U.K. drama by the BBC.

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