Bell Media’s Cirque du Soleil Média venture has lined up another kids project, this time with entertainment investment firm Saban Brands.
The latest collaboration will see the development of a kids TV show, web and interactive content as well as merchandise, all produced with the affiliate of L.A.-headquartered Saban Capital Group.
The kids property will be based on the Cirque du Soleil brand and have consumer brand potential. Further details on the digital extensions were not available at this point in the deal.
“At Saban Brands, we are constantly striving to deliver high-quality entertainment brands and experiences. It’s thrilling for us to partner with the creative innovators at Cirque du Soleil Média,” said Elie Dekel, president of Saban Brands, in a statement Monday.
Creative Artists Agency (CAA) brokered the deal with Saban Brands on behalf of its client Cirque du Soleil Média.
Bell Media and Cirque du Soleil partnered in 2012 to launch the joint venture of Cirque du Soleil Média to make films, TV series and online content for worldwide distribution.